A joint solution by ACTTRAQ, Wecheer & PureBrain to power IFFCO's expansion across Latin America
Founded in 1975 and headquartered in the UAE, IFFCO Group is one of the world's largest FMCG conglomerates. With 80+ manufacturing facilities across 35+ countries and products sold in 101 countries, IFFCO stands at the threshold of its most significant expansion opportunity: Latin America.
A diversified portfolio spanning edible oils, confectionery, dairy, frozen foods, flour, and personal care — each with established brand equity and proven market entry playbooks.
Latin America's consumer markets are experiencing an unprecedented digital transformation. With 4.9M+ SMBs in Mexico alone, a $300B digital payments market projected by 2027, and mobile payments growing 9x by 2030, the infrastructure for data-driven brand expansion has arrived.
Despite massive consumer demand, LATAM's CPG market lacks the real-time transaction intelligence and consumer engagement tools that have driven growth in other regions. IFFCO can enter as both a brand leader and a data-first innovator.
Three companies, each best-in-class in their domain, combined into a unified solution that gives IFFCO complete visibility and engagement capability across Latin America.
A closed-loop system where every transaction, every consumer touchpoint, and every data point compounds into competitive advantage for IFFCO across Latin America.
Noor, Tiffany, London Dairy, Al Baker and Hayat launch into Latin American markets, starting with the highest-opportunity entry points. Each brand carries proven consumer appeal from 101 countries of distribution.
ACTTRAQ's Spent Graph engine captures real-time transaction data across merchants and banking partners throughout LATAM. Card-linked offers drive trial, loyalty, and repeat purchases — all without requiring consumers to download an app.
Wecheer captures consumer behavior at the exact moment of engagement — bottle opens, QR scans, receipt uploads, AI image recognition. This builds direct brand-to-consumer relationships that bypass traditional retail intermediaries.
PureBrain's AI platform connects ACTTRAQ's transaction intelligence with Wecheer's consumer behavior data, creating a unified command center. Custom AI agents analyze patterns, predict trends, and generate actionable insights for each IFFCO brand and market.
IFFCO gains real-time visibility into consumer behavior across all LATAM markets, personalized engagement capabilities at every touchpoint, and an AI-powered intelligence layer that drives smarter market entry, product positioning, and growth strategies.
Latin America presents a constellation of high-growth consumer markets, each with unique dynamics and massive digital transformation underway.
| Market | SMBs | Annual Value | Digital Transactions | Priority |
|---|---|---|---|---|
| Mexico | 4.9M+ | $816B/year | 61% digital | Phase 1 |
| Brazil | 6.3M+ | ~$480B contribution | PIX dominance | Phase 2 |
| Colombia | 1.7M+ | ~$160B contribution | Fast adoption | Phase 2 |
| Argentina | 600K+ | ~$230B contribution | Growing rapidly | Phase 3 |
| Chile | 580K+ | ~$115B contribution | Highest penetration | Phase 3 |
Together, ACTTRAQ, Wecheer, and PureBrain bring a combined track record that spans the world's largest brands, deepest financial networks, and most advanced AI capabilities.
A three-phase approach that starts with IFFCO's strongest entry point, validates the model, then expands across the continent with a unified data layer.
Launch with select IFFCO brands in Mexico — the largest and most digitally mature LATAM market. Deploy ACTTRAQ's transaction engine, Wecheer's consumer engagement tools, and PureBrain's AI layer to establish baseline metrics and validate the joint model. Mexico's 4.9M SMBs and 61% digital transaction rate provide the ideal testbed.
Expand into Brazil (6.3M SMBs, PIX infrastructure) and Colombia (1.7M SMBs, fast digital adoption). Apply learnings from the Mexico pilot to optimize brand positioning, consumer engagement tactics, and data models for each market's unique dynamics.
Roll out across remaining priority markets including Argentina, Chile, Peru, and beyond. The unified data layer now provides cross-market intelligence, enabling IFFCO to optimize portfolio strategy, pricing, and promotion across the entire continent as one connected ecosystem.